"Live Fresh", the new image campaign for Kaufland, brought the opportunity of illustrating the concept of living healthy and having a fresh attitude.
My responsibility was to bring this concept to a visual form.
The idea was to illustrate the freshness of the Kaufland products by revealing the short journey it takes to get them to the stores.
Thus in a split screen manner I brought together the supplier and the in-store. To add more elements, I brought a fresh and vibrant new colour scheme and a light design to match the sunny attitude.
Agency: Leo Burnett
Art Director: Alexandru Nimurad
Copy Writer: Ada Musat
Creative Director: Razvan Capanescu