"Live Fresh", the new image campaign for Kaufland, brought the opportunity of illustrating the concept of living healthy and having a fresh attitude.

My responsibility was to bring this concept to a visual form. 
The idea was to illustrate the freshness of the Kaufland products by revealing the short journey it takes to get them to the stores. 
Thus in a split screen manner I brought together the supplier and the in-store. To add more elements, I brought a fresh and vibrant new colour scheme and a light design to match the sunny attitude.


Agency: Leo Burnett
Client: Kaufland
Art Director: Alexandru Nimurad
Copy Writer: Ada Musat
Creative Director: Razvan Capanescu
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