Gold winner at the WorldStar PACKAGING AWARDS, the packaging mirrors the look&feel of the fantasy world we created for ABSOLUT CREATOR - a virtual game translated piece by piece into reality. A world dedicated to Creators in endless transformation till greatness is unleashed. 

This process of how creators are born was mirrored in the 4 moon stages: Dreamer, Magician, Lord and the final one, Creator, symbolized by the full moon. 
These stages were experienced by consumers on our online gaming platform, , where they built level by level the Loonia universe depicted on the packaging. Then, the platform was translated into a real art installation at UNTOLD FESTIVAL.
Client: Pernod Ricard Romania
Agency: Leo Burnett 

Alexandru Nimurad - Art Director;
Ada Musat - Copywriter; 
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